These guidelines apply to marketing materials, system and college Web sites, signage, advertising and promotions.
The Myriad Pro family is the KCTCS primary font. For instances in which Myriad Pro is not available for use (Garamond is a font available with the Adobe Creative Suite), then Calibri or Arial may be used in substitution.
Myriad Pro, Calibri and Arial are all sans-serif fonts. Sans-serif means characters do not have small features called “serifs” at the end of the strokes. Sans-serif fonts are typically viewed as modern and casual. However, sans-serif fonts can be more difficult to read in large blocks of print text. For such applications, the KCTCS secondary font Adobe Garamond Pro is preferred. Adobe Garamond Pro, a serif font, is also recommended for formal documents and invitations. If unavailable (Garamond is a font available with the Adobe Creative Suite), then Times (or Times New Roman) may be used in substitution of Garamond.
These typographic guidelines are encouraged in the development of common business correspondence.
Calibri or Arial are recommended for e-mail correspondence.
For formal business documents for external audiences, such as letters, contracts and invitations, the KCTCS secondary font is preferred. Because most Microsoft programs do not provide Adobe Garamond Pro, Times (or Times New Roman) may be substituted.
Exceptions regarding the use of the primary and secondary typography selections are made for applications where unique fonts are used as a part of the artwork of the piece.
Note: Creative fonts are not recommended for use in body copy.
Some designated creative fonts for KCTCS campaigns and initiatives are included below.
The preferred Student Marketing Campaign creative fonts apply to most marketing materials produced for prospective students (i.e. pull-up banners, Web advertisements, catalogs, viewbooks, posters).
These fonts do not apply to marketing materials created for other approved KCTCS sub-brands (i.e. SNAP, Workforce Solutions, KCTCS Online).
KCTCS Online’s designated creative fonts include special treatments to the Myriad Pro family, as well as Verdana and Eurofrence (used mostly on the Web site).