The KCTCS color palette helps ensure a consistent brand image across all marketing materials and business documents.
While all of the colors in the KCTCS color palette may be utilized in the design of marketing materials and business documents, PMS 541 (blue) and PMS 131 (yellow) are the colors most closely associated with the KCTCS brand, and therefore primary usage is encouraged in most instances. Exceptions include student recruitment marketing pieces which should focus more on the student recruitment sub-color palettes.
Please refrain from using tints or percentages of colors from the KCTCS palette. Due to the potential for printing problems, gradients (any combination of colors that fade into another) are also discouraged. However, a conservative application of tints and gradients may be allowed if the final design is approved or provided by the System Office or College Office of Marketing and Public Relations.